Starting and building a business is much like exploring uncharted terrain—challenging, unpredictable, and often rewarding in ways you never expected. Through this blog series, I’ll share my experiences as the founder and CEO of Roamlii, navigating the twists and turns of running a startup in the dynamic worlds of tourism and technology.
Here, you’ll find reflections on entrepreneurship, lessons learned (sometimes the hard way), thoughts on the Canadian economy and its impact on small businesses, and a behind-the-scenes look at what it takes to build something from the ground up.
My hope is that these chronicles inspire, inform, and connect with anyone blazing their own trail—whether you’re building a business, championing a cause, or simply looking for insights on resilience and innovation.
The road isn’t always smooth, but it’s always worth the journey.
Let’s get started.
Conor K PhillipsMission statements are lovely, but operations tell the real story. This blog explores why values need systems behind them, and how businesses can turn good intentions into decisions, habits, and measurable action.
Conor K PhillipsTourism isn’t a side industry or a nice-to-have. It’s woven into how people gather, explore, celebrate, and participate in community life. This blog explores why tourism belongs at the centre of how we think about culture, economy, and wellbeing.
Conor K PhillipsGreat experiences alone aren’t enough. This blog explores why connected regions consistently outperform fragmented ones, and how visibility, coordination, and shared pathways drive stronger tourism.
Conor K PhillipsTourism isn’t just an industry, it’s part of how we live, gather, explore, and connect. This blog looks at why tourism deserves more serious public investment, and how it shapes community, culture, and wellbeing across Canada.
"Everything you ever wanted is on the other side of fear." - George Adair
"Roamlii is headquartered in Saskatoon, Saskatchewan, on Treaty 6 Territory, and the traditional homeland of the Cree, Saulteaux, Dene, Dakota, Lakota, Nakota, and Métis nations. We pay our respects to the First Nations and Métis ancestors of this great land, and reaffirm our relationship with one another."
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