Starting and building a business is much like exploring uncharted terrain—challenging, unpredictable, and often rewarding in ways you never expected. Through this blog series, I’ll share my experiences as the founder and CEO of Roamlii, navigating the twists and turns of running a startup in the dynamic worlds of tourism and technology.
Here, you’ll find reflections on entrepreneurship, lessons learned (sometimes the hard way), thoughts on the Canadian economy and its impact on small businesses, and a behind-the-scenes look at what it takes to build something from the ground up.
My hope is that these chronicles inspire, inform, and connect with anyone blazing their own trail—whether you’re building a business, championing a cause, or simply looking for insights on resilience and innovation.
The road isn’t always smooth, but it’s always worth the journey.
Let’s get started.
Conor K PhillipsTourism isn’t only about attracting visitors. When designed thoughtfully, it can enrich the places people call home. This blog explores how tourism experiences can benefit travellers while strengthening the communities that make those experiences possible.
Conor K PhillipsCulture-based tourism can be one of the most meaningful forms of travel, but only when approached with care. This blog explores how operators can honour cultural experiences authentically, without turning identity, history, and tradition into something transactional.
Conor K PhillipsNot all connections are created equal. In tourism, economic development, and government circles, introductions can either unlock real progress or quickly drift into performative stalling. This blog explores the difference between genuine connection and connection theatre.
Conor K PhillipsTourism doesn’t just grow on marketing alone. Real momentum comes from infrastructure, both physical and digital. This blog explores why operational “medicine,” not just visibility, is what truly compounds revenue and resilience over time.
"Everything you ever wanted is on the other side of fear." - George Adair
"Roamlii is headquartered in Saskatoon, Saskatchewan, on Treaty 6 Territory, and the traditional homeland of the Cree, Saulteaux, Dene, Dakota, Lakota, Nakota, and Métis nations. We pay our respects to the First Nations and Métis ancestors of this great land, and reaffirm our relationship with one another."
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