Starting and building a business is much like exploring uncharted terrain—challenging, unpredictable, and often rewarding in ways you never expected. Through this blog series, I’ll share my experiences as the founder and CEO of Roamlii, navigating the twists and turns of running a startup in the dynamic worlds of tourism and technology.
Here, you’ll find reflections on entrepreneurship, lessons learned (sometimes the hard way), thoughts on the Canadian economy and its impact on small businesses, and a behind-the-scenes look at what it takes to build something from the ground up.
My hope is that these chronicles inspire, inform, and connect with anyone blazing their own trail—whether you’re building a business, championing a cause, or simply looking for insights on resilience and innovation.
The road isn’t always smooth, but it’s always worth the journey.
Let’s get started.
Conor K PhillipsI explored what communities need right now from a digital presence and connectivity perspective. The research pointed toward stronger connective infrastructure, and the more I sit with that idea, the more I think it reflects a broader shift.
Conor K PhillipsMost businesses respond to inquiries, but very few follow up. This post explores the difference, why it matters more than you think, and how missed follow-ups turn into lost revenue.
Conor K PhillipsCanada is full of incredible tourism experiences, but visibility remains one of the industry’s biggest barriers. This post explores why discoverability has become operationally complex, and why great experiences alone are no longer enough.
Conor K PhillipsThere’s bravery required to put useful work into the world before it feels 100% ready.
"Everything you ever wanted is on the other side of fear." - George Adair
"Roamlii is headquartered in Saskatoon, Saskatchewan, on Treaty 6 Territory, and the traditional homeland of the Cree, Saulteaux, Dene, Dakota, Lakota, Nakota, and Métis nations. We pay our respects to the First Nations and Métis ancestors of this great land, and reaffirm our relationship with one another."
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