Tourism is Evolving.

It's Time to Tell Your Story!

Coming Soon

Off the Map Podcast

Ready to share your story?

We’re handing the mic to small tourism operators across Canada
— the storytellers, trailblazers, and local legends.


Those who are shaping the future of Canadian travel, one experience at a time.

Powered by Roamlii, Off the Map is a podcast that dives deep into the real-life stories behind Canada’s tourism scene.

Candid conversations between our Founder & CEO, Conor Phillips, and some of this industry's incredible business operators and event organisers...like you.

We'll explore:

  • What makes your business, event or region special

  • The behind-the-scenes challenges few are talking about

  • Honest insights and fresh takes on tourism in Canada

Occasionally we'll also invite guest speakers from organisations like ITAC, TIAC, Destination Canada, CFIB, other DMOs, and municipal leaders.

Share your story, your perspective, and your passion

— Canada’s tourism industry needs your voice!

In this episode, Conor speaks with Salma Burney, co-owner of Off Grid Adventure in New Brunswick, about sustainable off-grid living, horse camping, dark-sky tourism, equine wellness, and the realities of building a tourism business rooted in nature, resilience, and rest.

Their conversation also explores the bigger challenges facing Canada’s small tourism operators, from visibility and insurance to the growing need for domestic, sustainable travel.

In this episode, Conor speaks with Kim Yeaman, owner of Brennan’s Hill Camping and Cabins in South River, Ontario, about off-grid camping, sustainable operations, dark-sky tourism, wildlife stewardship, and building a guest experience rooted in quiet, nature connection, and intentional growth.

Their conversation also explores the bigger challenges facing Canada’s small tourism operators, from visibility and access to resources to the need for practical support systems that help businesses grow with depth, not just volume.

In this episode, Conor speaks with Susan Robertson, owner of Susan Robertson Pottery in Broderick, Saskatchewan, about transforming a 40-year pottery practice into an artisan tourism destination through the Economuseum program, studio tours, and hands-on visitor experiences.

Their conversation also explores the realities facing Canada’s small tourism operators and artisan businesses, from marketing and online booking challenges to succession planning, cooperative regional promotion, and the value of helping visitors discover the creative, cultural, and deeply local gems hiding in plain sight.

In this episode, Conor speaks with Melissa Herod, owner of Axed & The Bunker in Blue Mountain Village, Ontario, about growing from a mobile axe-throwing trailer into a permanent tourism experience, expanding into a retro arcade gaming lounge, and navigating the realities of operating in a high-traffic resort destination.

Their conversation also explores the challenges facing Canada’s small tourism operators, from rising overhead and shifting visitor spending to staffing, guest experience, visibility, resilience, and the constant need to pivot when the market changes around you.

"Everything you ever wanted is on the other side of fear." - George Adair

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